Google AdSense is a free program that allows online publishers to earn money on their websites by displaying relevant ads. In terms of making money, not everyone will reap the same benefits. There are many different variables that play a role in how much Google AdSense pays. For example, one website with 5,000 unique visitors per day can earn $50 per month, while another could bring in thousands of dollars.
Google AdSense is a process marked by trial and error based upon cost-per-click and cost-per-impression . The amount of money that you earn depends on the following factors:
Relevancy of Ads: If you own a dog grooming business, ads pertaining to dogs increase your chances of higher pay with Google Adsense rather than with ads involving computer repair.
Ad Format: Not all ads bring the same results and some types attract more attention than others. Your website content and layout will play a part in the process. For example, many sites profit from using large rectangle ads in the middle of their content.
Ad Placement: The position of an ad can affect Google Adsense pay. Users visiting your page to read your content may skip a banner ad at the top of the page, but may click on an ad positioned at the bottom of an article or blog post.
Ad Colors: Depending on the content of your website and audience, the colors of an ad can affect interest. For some, ads that blend into the content works just as well as the site that benefits from ads that contrast with site colors.
Number of Ads per Page: Placing too many ads on a page can overload a website visitor and detract from the overall objective and content of the site. It is important to use a nice mix of well-placed ads.
Google Adsense does not pay users until they have reached cumulative revenue of $100 by the end of a month. Payment is processed and then sent to the user at the end of the following month .